Top 10 Steps of delivering a start-up pitch that clicks the mind of investors
Imagine that you have a promising start up idea and after your research you also scale it as one of the most influential start up in a specific industry. But you are about to deliver your first start up pitch to an investor hoping that you will get all those lovely seed funds in one shot because you have just a promising idea. Do you think it’s that easy to deliver a start-up pitch to the investors without practice, research, learning a lessons from your mistakes?
No, the scenario between your start-up idea and the art of delivering it rightly as how you want your investor to understand is completely different. You may have couple of ideas interlinked with each other while you are working on a start-up idea but the efforts lies in explaining your idea to the investors in just few seconds or minutes.
That’s where you need to learn the process and tricks of pitching your idea very short and to the point which covers your unique selling point (USP). In this blog you will get to know 10 most influential steps that can easily click the mind of an investor:-
1. 7 steps before the investor start-up pitch
• Research well & information gathering
The first and foremost important aspect that one must take into account is the adequate information along with facts & figures. This may turn out to be an instrumental element while pitching. The more information and research you have about your industry and the start-up idea, it makes easier for you to give a memorable kick-start to your pitch.
The more precise you are with the idea it will demonstrate your confidence in front of the investors. Researching even the smallest point may turn out to be very positive side for your start up in making.
• Identify your targeted audience and what solution does it add to the people in the form of a product or a service
After you are done with the research work, now move deeper to identify your target audience whom you want to provide solution either with your product or a service. This will help you to eradicate all confusions & misconceptions from your mind, preparing to be very specific in your start-up idea.
• Sum up all the information & research gathered in a particular order
When you are done with the research & information gathering, it’s time to sum it up well to remove the unwanted points. This practice is done keeping mind that you get hardly 2 – 5 mins to pitch your idea and you never want to miss any of the important point. Again, this will give an impression of being specific to your USP and asking only for what you want.
• Prepare a pitch presentation with some examples & have look at few previous pitches
If it’s your first time for creating a pitch deck then you will little or completely no idea about the sequence of each presentation and how to arrange it well to complete in shorter duration. First look for previous pitches or take help from mentors who can show you some examples of an ideal pitch. Now, extract only those ideas that you can use it up with your pitch deck.
• Identify the information to be presented as text and in graphics
The first thing you need to do is prepare all catchy titles that are in one flow and then identify what to express in text part and others in graphical representation. Again, this is one of the most important aspect in pitch deck. Your graphics with facts & figures or some animations also add value to your business model.
• Practice the pitch and get genuine feedbacks from mentors or from random people
It is very important that you practice the pitch with time to build more confidence and understand the process of pitch. When you practice more & more it will help you to remind any missing key information or facts that would like the investors to know about it.
When you are ready with the pitch about your product or a service give a trial to your mentor or any random people to get the genuine feedback and identify the loopholes in your vision statement for start-up.
2. 3 Steps during investor start-up pitch
• Be confident and keep your introduction very short
Most of the people go wrong in this step presenting before investors. They end-up losing all the confidence and often forget to deliver the right pitch. When you are starting with the start-up pitch do not give long introduction and even do not tell them what is a start-up, your name or your background in much detail.
It is always better to start the pitch with a quote, video, facts or figures. This shows your level of confidence and preciseness in what you do.
• Be a good listener and keep your explanation revolving around your start-up’s unique selling point.
When you are pitching the investors keep a decent eye contact with them. This showcases that you are a good listener. Don’t just go on speaking for yourself but instead listen to the suggestions, advices or questions raised by the investors. Such small gestures can make your pitch a memorable one for the investors and the chances of getting funded will also increase at much higher rate. You also need to explain about your targeted audience to whom you are going to deliver your product solution or services.
• Ask for only funding that you really want with the detailed information
While pitching take utmost care about asking for funds. They may ask you that for what purpose you need funding and in which areas. So, kindly reply them with reasons you need funding for but do not over ask it.
These are some of the most influential steps for a successful start-up pitch.